What Exactly Is a Franchise?
It’s not exactly an age-old question, but it’s one we hear at Preserve Services a lot: Why would I choose to invest in an exterior construction management franchise when I can start my own business from scratch – my way? To get to this question, however, you first need to understand what a franchise really is. In the business world, the term franchise is defined as “the right or license granted to an individual or group to market a company’s goods or services in a particular territory…the territory involved in such a right.”
Essentially, in a franchise business, the franchisor grants rights, as defined in a legally binding Franchise Disclosure Document (FDD), to a franchisee (an individual or group) to sell the goods or services, in a particular territory, under the brand name of the parent. Many people ultimately recognize that the security of buying into a franchise and its system as a business partner is a primary consideration when making this important choice.
The Benefits of Franchising Versus Starting a Business From Scratch
Now that you understand what a franchise opportunity really is, the next step is figuring out whether the franchise model or a startup situation is a better investment for you. No matter which you choose, if you’ve got an entrepreneurial spirit, can-do attitude, and the right risk tolerance, you’re on the right path. There are many reasons to consider franchising over going it on your own, including.
- Ready-made operations: The franchising company sets a cultural tone and brings a bounty of universal and standard processes, including legal disclosures, financing terms and support, and general economies of scale.
- Pre-opening support: Franchisees benefit from help with things like site selection, comprehensive training, and guidance on acquiring equipment and supplies, and appropriate technology.
- Opening support: Thanks to the operational and startup support, coupled with established brand awareness, franchisees often benefit from speed to market and faster ROI.
- Ongoing support: Throughout the life of your investment, you’ll be able to take advantage of the franchisor’s ongoing investments in product and service innovations, marketing programs, and corporate and peer support.
Why Preserve Services Is the Exterior Home-Painting Franchise for You
Building a new business isn’t easy, no matter which route you take. However, at Preserve Services, we believe strongly that franchising is the better option, and we are here with all the resources and support to get you started right out of the gate. We’ve been in the exterior construction management business for almost 25 years, and what that means in our system is you’ll enjoy all the benefits of being a small business owner with the all backing and resources of a larger, established company with a great reputation for high-quality results and superior customer service.
You’ll be able to leverage your business or construction experience and tap into the process, systems, training, and support of the Preserve Services franchise system, and be ready to open your doors – or hop in your truck – to serve a large customer base looking for our multi-service construction approach and expertise.